Entries from Deitte.com tagged with 'advertising'
Why VAST Is Important
This is the second in a series of articles on video advertising. I'll be writing about what VAST is, why this standard is so important, and what's happening with VAST 2. VAST is the standardized way to deliver an ad...
The Life of an Ad
This is the first in a series of articles on video advertising. To start this series off, I wanted to give a general overview of how video advertising works from the point-of-view of a Brightcove player. The slides below are...
New Series on Video Advertising
Over the next month or two, I'll be writing a series of technical articles on video advertising. You'll learn more about how the ad lifecycle, the standards that have emerged for video ads, and what's in the video ad future....
How RIA Advertising Works
Below is the presentation that I gave along with Melissa Gregory at 360Flex a few hours ago. It's about the life of an ad and a little bit about Brightcove. To anybody reading this who wasn't at the conference- I...
How RIA Advertising Works at 360Flex
I'm excited to announce that I'll be giving a talk, How RIA Advertising Works, at 360Flex. You can hear me at lunch on Monday, March 8th. I've been building advertising SDKs for more than a year at Brightcove, and I...
Brightcove News: $99-A-Month Edition, Mobile Enhancements, and A Lot More
This is my largest Brightcove News post so far, as I've been a little busy lately. Now that life is return to a new sleep-deprived normal, I'll share the news I've been gathering. Brightcove 4: The launch of Brightcove 4...
Ten Brightcove SDKs
As I look over some slides for a Brightcove developer class that I'll be teaching, I was reminded of the surprising number of Brightcove SDKs. Here are some links for the ten of them. Player SDK: The player API allows...
Brightcove News: Smaller Players, VAST Support, and Japan
Smaller Players: Our AS3 players have gotten significantly smaller in the last few weeks, with a 22% reduction in the size of an average player. This was done by expanding on some creative "don't load the same class twice" work,...
Brightcove News: Audio Players, the State of Advertising, and More
Dev articles There are new development articles about using ads without an ad server and dynamically loading a player in Javascript. You can find more articles on the developer blog. New Brightcove blog I just found out about Ashley Streb's...
Brightcove News: New Release, .NET SDK, and More Blogs
"Watching" video online: Ryan Stewart had a good post about the differences in watching video online. It made me think of a recent experiment to put the Brightcove player in a 3D environment and the other BEML and API uses...
Brightcove News: NYC Meetup, Python Library, and More
As I mentioned last week I'm going to try to group together the Brightcove and video news I find and post it a bit more regularly. Well, the news has been overflowing, so it's time for another post. NYC Meetup:...
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