This is the second in a series of articles on video advertising. I'll be writing about what VAST is, why this standard is so important, and what's happening with VAST 2. VAST is the standardized way to deliver an ad...
This is the first in a series of articles on video advertising. To start this series off, I wanted to give a general overview of how video advertising works from the point-of-view of a Brightcove player. The slides below are...
Over the next month or two, I'll be writing a series of technical articles on video advertising. You'll learn more about how the ad lifecycle, the standards that have emerged for video ads, and what's in the video ad future....
Below is the presentation that I gave along with Melissa Gregory at 360Flex a few hours ago. It's about the life of an ad and a little bit about Brightcove. To anybody reading this who wasn't at the conference- I...
I'm excited to announce that I'll be giving a talk, How RIA Advertising Works, at 360Flex. You can hear me at lunch on Monday, March 8th. I've been building advertising SDKs for more than a year at Brightcove, and I...
I'm very excited to see all of the news about Flash today, but I'm most excited to be able to talk about the work that Brightcove has been doing with Flash 10.1. As you can see in the video below,...
Brightcove News is my collection of developer-focused links about Brightcove. I post about once a month, and you can see old posts here. This post is long overdue, but I've been a little sleep-deprived and focused elsewhere lately. So...
This is my largest Brightcove News post so far, as I've been a little busy lately. Now that life is return to a new sleep-deprived normal, I'll share the news I've been gathering. Brightcove 4: The launch of Brightcove 4...
London Brightcove Developer Group: Head to London for the inaugural meeting of a Brightcove Developer Group. It will include a coding challenge, a first prize of a HD Flip Camera, and judging by CEO Jeremy Allaire. Encoding for the iPhone:...
Cambridge Developer Meetup: Thanks to everyone who came to the developer meet-up two weeks ago at our office in Cambridge. I wish I had recorded the presentations, as there was a lot of excellent demos on the iPhone, live streaming,...
Brightcove has a bunch of meetups coming up: Brightcove San Francisco Alliance Meetup, September 10th at 6pm Brightcove Toronto Meetup, September 10th at 7pm Brightcove Cambridge Developer Meetup, September 17th at 7pm I'm putting together the Cambridge meetup, and I...
As I look over some slides for a Brightcove developer class that I'll be teaching, I was reminded of the surprising number of Brightcove SDKs. Here are some links for the ten of them. Player SDK: The player API allows...
Smaller Players: Our AS3 players have gotten significantly smaller in the last few weeks, with a 22% reduction in the size of an average player. This was done by expanding on some creative "don't load the same class twice" work,...
I'm a week late in my posting on this, but as I've been horribly behind in my posting lately, I'll just ignore that fact. And I still wanted to be able to point out the Flash multi-touch goodness. I can't...
Trial accounts: I think that Brightcove has had 30-day trial accounts for awhile, but we've been promoting them a lot more recently. If you want to check out what we've done in Flex and Flash, sign on up. Brightcove is...
Dev articles There are new development articles about using ads without an ad server and dynamically loading a player in Javascript. You can find more articles on the developer blog. New Brightcove blog I just found out about Ashley Streb's...
I was happy to see the announcement of a strategic alliance between Brightcove and Adobe. The alliance will focus on a few areas: long-form HD video, content protection for video, Adobe Creative Suite integration, collaboration on Adobe's new player framework...
"Watching" video online: Ryan Stewart had a good post about the differences in watching video online. It made me think of a recent experiment to put the Brightcove player in a 3D environment and the other BEML and API uses...
As I mentioned last week I'm going to try to group together the Brightcove and video news I find and post it a bit more regularly. Well, the news has been overflowing, so it's time for another post. NYC Meetup:...
Recently I wanted to create a player to show a Caiman, Scarlet Macaw, and other animals from Costa Rica. The default players that could be used with Brightcove didn't look quite right for what I wanted to do, and so...
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